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Guides/CACI (Acorn / Paycheck)UK

How to remove your details from CACI (Acorn / Paycheck)

CACI builds the Acorn and Paycheck consumer-classification datasets that profile UK households by income and lifestyle. It’s an upstream source that feeds marketing lists and other brokers — high value to remove.

Time
~15 min
Difficulty
Moderate
Removal timeline
One month (UK GDPR)
Open CACI (Acorn / Paycheck)’s opt-out page

What CACI (Acorn / Paycheck) exposes

Household income estimateLifestyle segmentAddressDemographic profile

Step by step

  1. 1

    Open CACI’s consumer privacy page

    Go to caci.co.uk/data-privacy/consumer-information/ for their data-rights contact.

  2. 2

    Email a GDPR erasure request

    Ask CACI to erase your personal data and stop profiling you under UK GDPR Articles 17 and 21. Include your name and address.

  3. 3

    Ask about downstream copies

    Request that they inform recipients your data was shared with (Article 19), since CACI feeds other lists.

Your data is on more than just CACI (Acorn / Paycheck)

We track 268+ sites across the US and UK. Run a free exposure check to see everywhere you appear — then let us send the removal requests for you and keep monitoring.

Run my free exposure check How removal works

FAQ

Why remove from CACI if I’m not their customer?

CACI profiles you without your direct relationship and sells the segment to marketers. It’s a source — removing it reduces downstream re-listing.

Last updated 9 July 2026